Customer Lifetime Value Calculator

This tool lets you calculate the sales lift needed to make a promotion price cut profitable.

% Annual Retention Rate
% Annual Retention Rate
% share of Customer Lifetime Vaue cornered by the end of Year
Number of Years
Number of years

* Customer Lifetime Value represents the total value a customer is expected to bring to your business over the entire period of engagement of the customer with your brand. It is an important metric that helps you decide your Marketing Spend per customer..

Discount Rate (5-15%)

* This likelihood is estimated based on Impact Analytics' experience with several retailers. We do not assume any responsibility for the application of this estimate in any other organization.